December 15 | 2019
All trees deserve love this Christmas
In advertising and pop culture, we’ve made huge steps in depicting a more inclusive beauty. So why is Christmas still pushing this unobtainable picture-perfect Christmas tree? We’re fighting back against the stereotypical tree with Real Trees, a film that brings attention to this holiday hypocrisy and gives some love to all the different types of Christmas trees.
Under the guiding hand of SuperHeroes Founder and Chief tree officer, Django Weisz Blanchetta, the film documents a glamorous photoshoot given to all the underappreciated Christmas trees. The ones that are beautiful even if they don’t meet the standards of Christmas’ outdated definition of beauty.
Our Christmas message this year is simple: Real Trees. Real Beauty.
Because every one is worthy of love.
Merry Christmas to everyone!