Saving the world #1: Gijs van den Berg

In 2016 we run a new visual series. We’re asking our own art-directors, designers and network of artists to create a visual that answers this one triggering question: “How to save the world from boring advertising?”

Our first contributor is Gijs van den Berg, photographer, filmmaker and art-director at KesselsKramer. He believes that in order to make something beautiful, you need to accept the ugly.

Gijs: “Beautiful things need context and contrast. Instead of letting boring advertising disappear I suggest we embrace its existence and create from there. Think about the lotus flower. It grows into a beautiful flower. But it won’t grow without mud. No dirt, no beauty; no boring advertising, no interesting advertising.

Gijs: “I believe in thinking with your hands instead of creating scenarios in your head. While creating something new you will run into things you never thought of before. Making not only the end result, but also the process everything but boring.”

NO DIRT, NO BEAUTY  is a two color iris silkscreen print on 70x100cm 200grams paper. Hand printed in an edition of 15 (+5 A/P). These prints are for sale for €100,- each via www.gijsvandenberg.nl. Profits will be used to start up The Dirty Hands Club. A place for creatives with side projects.