September 24 | 2018
Seeing is better
SuperHeroes creates launch campaign Lenovo Smart Display for US markets
When it comes to emerging hot new tech, voice assistant technology is on top of any list. But, sometimes hearing an explanation just adds to the confusion. Directions, recipes, instructions… all of these are so much easier when you can just see it. In a nationwide US launch campaign, we show how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, demonstrating exactly why #SeeingIsBetter.
Your daughter’s explanation of unicorn hair not cutting it? Watch a YouTube Tutorial. Husband’s lemon pie recipe getting lost in translation? Pull up a hands-free recipe. In a subtle dig at home assistants, the Lenovo Smart Display with the Google Assistant positions itself as the smarter home assistant with all the answers you’re looking for.
Targeted at millennial parents, the campaign consists of a great range of inspiring and relevant usage scenarios. The videos are directed by Good Company’s Scott Cudmore. In addition to the US launch, the campaign will be launched in a number of other markets later this year.
Watch the films here:
#SeeingIsBetter with the Lenovo Smart Display
The Lenovo Smart Display with the Google Assistant responds to your voice commands just like a Google Home, but with a brilliant 10-inch or 8-inch touchscreen to display answers. Just say “Hey Google” to pull up hands-free recipes, Youtube videos, connect to smart home devices, see the day’s agenda, video calls, and of course, Google searches.