TURNING 18 MEANS THE FUN STOPS? NOT FOR OREO
Celebrating the worldâs most playful cookie turning 18 with an immersive OREO brand experience.
đ„ đ đŠ đ«   Ad Age Small Agency of the Year 2025!đ„ đ đŠ đ«   Ad Age Small Agency of the Year 2025!đ„ đ đŠ đ«   Ad Age Small Agency of the Year 2025!đ„ đ đŠ đ«   Ad Age Small Agency of the Year 2025!đ„ đ đŠ đ«   Ad Age Small Agency of the Year 2025!
News
See all the past events, news
from SuperHeroes
Jun 15 | 2026NYC
THE SUPERDUPER FAN HITS THE STREETS
What happens when World Cup emotions spill out onto the streets of New York?
May 25 | 2026NYC
TWO GOLD REGGIE AWARDS!
Our campaign Made with Lenovo Yoga crushed it at the Reggie Brand Catalyst Awards, taking home two Golds in both AI-Powered Creativity and Influencer/Creator-Driven Campaign.
May 07 | 2026NYC
SuperHeroes NYC Just Leveled Up: New US HQ, Bigger Vibes!
We moved into our brand new US headquarters and we couldnât be more excited.
Mar 19 | 2026GLOBAL
6X Shortlisted for AARON Awards!
Weâve just snagged six nominations at the AARON Awards: the first global award thatâs all about celebrating the smart, bold fusion of human creativity and AI in advertising and brand work.
Feb 18 | 2026NYC
We're a 2026 Campaign Agency of the Year finalist!
Another amazing moment of industry recognition!
Dec 15 | 2025NYC
The Detour: The Worldâs Most Epic Free Kick
This is what team play in soccer looks like...
Nov 15 | 2025NYC
IMAGINE IF... WE COULD TURN 10,000 SUBWAY SCREENS IN NEW YORK INTO AI ART
We teamed up with Google DeepMind and Outfront to turn NYC into a living, breathing art gallery powered by human imagination and AI creativity.
Nov 08 | 2025AMS
What Club Love looks like after hours...
At SportCity being part of the club goes beyond gym hours...
Oct 21 | 2025AMS
A Mini grocery store promotion gets a huge reveal
Albert Heijn is the Netherlandsâ favorite grocery store. We helped them launch the Mini's - a not so everyday sales promotion...
Oct 01 | 2025GLOBAL
SuperHeroes launches new platform for visual storytellers: LOIS
To celebrate human craft, we've launched a brand new creator platform for visual storytellers!
Sep 09 | 2025NYC
Crocs Caged blurs reality with imagination
From sidewalk to spotlight: we used a unique hybrid IRL x AI approach to launch the Crocs Caged
Jul 30 | 2025NYC
GOLD in Ad Age Small Agency of the Year 2025!!
The Ad Age Small Agency Awards recognize excellence in creativity, strategy, growth, and culture among agencies with fewer than 150 employees. And we just won GOLD!!! Wow!
Jul 09 | 2025AMS
Brand rot: Your brand is rotting from the inside
Brands are not immune from brain rot, warns Ellie Hou, SuperHeroes Strategy sidekick
Jun 20 | 2025NYC
MeetCutes NYC: Real Love, Remixed
Weâre always looking for new ways to humanize AI, and whatâs more human than a good old-fashioned love story? Made with Lenovo Yoga x AMD bring it to life...
Jun 03 | 2025AMS
WELCOME TO ATELIER AI - THE ART OF AI IN LUXURY MARKETING
How can luxury brands use emerging AI tools not just for speed - but for meaning? An exclusive SuperHeroes Deluxe event at our Hideout...
May 21 | 2025NYC
One Scene, Endless Stories
What to do with a dead-end alley? Made with Lenovo Yoga showcases how creativity is a fascinating process...
Apr 22 | 2025AMS
OREOâs New Ads Are Stealing the Spotlight, and the Cookies
We created the ultimate turning heads OOH campaign.
Apr 18 | 2025GLOBAL
Attention is currency: the principles of âinterestingnessâ
Struggling to get noticed as a luxury brand? Our Luxury Hero ChengCheng Li has the solution
Apr 02 | 2025AMS
THE VALUE OF IRL FOR BRANDS
Exploring the value of IRL for brands with GOWTU and SuperModi
Feb 26 | 2025GLOBAL
Swipe Right or Left?
Gen Zâs Love-Hate Affair with Dating Apps â and How Other Brands Can Benefit
Jan 10 | 2025NYC
Saving NY from⊠RATS! Introducing: The Janklet.
SuperHeroes helps New Yorkers take back the streets, one jingle at a time.
Dec 24 | 2024AMS
Less Hype, More Heart: Gen Zâs Playbook for 2025
As 2024 fades, the question on every brandâs mind is: what does Gen Z want next? To find out, we turned to the RobinsâSuperHeroes Gen Z collectiveâto uncover what they want from brands in 2025.
Nov 14 | 2024NYC
Big news: Adweek named us Fastest Growing Agency 2024 in the US!
Big wins, new friends, and a trophy cabinet thatâs bursting! SuperHeroes has been flying high these past few years, and Adweek just noticed.
Oct 25 | 2024AMS
15 YEARS OF SAVING THE WORLD FROM BORING ADVERTISING
Taking creativity and community to the next level
Oct 22 | 2024AMS
Oops, weâve deleted Hingie
What do you get when you mix a loveable furry mascot, digital street art, and a city full of singles? Pure love!
Oct 18 | 2024NYC
3x Shortlisted for the Clios
We just received three Clio shortlists for two of our Netflix projects!
Oct 04 | 2024NYC
Made with Lenovo Yoga: A Love Letter To...
What happens when you give seven top AI filmmakers the freedom to create an ode to something they love?
Sep 01 | 2024NYC
Thereâs something in the air over at Netflix
The highly anticipated final season of The Umbrella Academy received a send-off that was truly out of this world.
Aug 08 | 2024AMS
Have you Gen Z-proofed your approach to artificial intelligence?
Insight from SuperHeroesâ Gen Z collective, known as The Robins, suggests that Gen Zers still hold reservations about brands turning to AI in place of human creativity, writes Marieke Dekker, Head of Strategy at SuperHeroes.
Jul 15 | 2024NYC
Small is Mighty: SuperHeroes x Ad Age
We teamed up with Ad Age to help promote the Small Agency Conference & Awards 2024!
May 10 | 2024GLOBAL
SuperHeroes Launches GARAGE
Remember Tony Starkâs Garage? Basically Iron Manâs playground to disassemble, analyze, revitalize and improve. Much like a design agency, if you think of it.
Apr 27 | 2024AMS
NIKE AIRMAX DNâS LAUNCH WITH UNREAL ENCOUNTERS IN PARIS
Nike teamed up with SuperHeroes to introduce their latest innovation, the Nike Air Max Dnâs to the world
Mar 29 | 2024AMS
THE FUTURE OF DIGITAL STREET ART
Our event NOTHING FAKE ABOUT IT took place on March 19th and it went off with a bang, check the play-by-play here.
Feb 09 | 2024NYC
Lenovo Yoga turns your feed into a calming social scroll
From floating skyscrapers to jigsaw puzzle water fountains, we invited top digital creators to showcase the power of Lenovo Yoga's latest laptop series around the theme of "calming creativity".
Dec 22 | 2023NYC
NBA brings basketball to Vegas, we bring the fun
More than 30 million organic views in just 5 days, JIMMY brings imagination and thumb-stopping executions to Vegas to promote the NBA's In-Season tournament.
Nov 25 | 2023NYC
Woo-hoo! We Won 2023âs Best Influencer Campaign in the US!
Pop the digital bubbly, we snagged the Campaign US BIG Award for 2023's best influencer campaign! Our innovative always-on campaign for Lenovo Yoga dazzled audiences with digital street art magic.
Nov 09 | 2023GLOBAL
We just won 4 Lovie Awards!
If the Webby Awards are the Oscars of The Internet, then the Lovies are champagne from the Champagne region of France. Consider this the subtitles to our acceptance speech (clink, clink).
Oct 26 | 2023AMS
SuperHeroes appoints Elja Polak as Chief Growth Hero
Elja Polak joins SuperHeroes as their newly appointed Chief Growth Hero. The shopping behaviour of younger audiences is changing rapidly. And SuperHeroes is on an ambitious mission to add their not boring creativity to domains like social and commerce as well.
Oct 16 | 2023AMS
IFAW launches a playful, purpose - driven campaign
International Fund for Animal Welfare and SuperHeroes Amsterdam join forces for a lighthearted campaign to disaster preparedness for people and their pets.
Sep 14 | 2023NYC
Fenty x Puma tap digital street art collective JIMMY to launch new sneaker
Fenty has partnered with Puma to introduce the music iconâs first sneaker â the Avanti â through a multi-city digital street art takeover with JIMMY and SuperHeroes. A new product from such a monumental star deserves an entrance just as grandâŠ
Aug 17 | 2023AMS
SuperHeroes launches âJIMMYâ â the worldâs first Digital Street Art Studio
A collective of digital street artists that it has recruited to bring new life to advertising across social channels.
Aug 07 | 2023NYC
Attention remains advertisingâs pivotal challenge
Featured on Campaign US, Rogier Vijverberg on how we need to shift the conversation from production efficiency to creative empowerment.
Jul 24 | 2023NYC
Digital street art campaign pulls in huge numbers
Weâve been heating up Instagram and TikTok with our digital street art campaign.
May 10 | 2023AMS
"Hacking Youth Culture" with The New Originals
Join us for a 101 on âHacking Youth Cultureâ with special guest Maru Asmellash, Co-Founder of The New Originals.
Apr 18 | 2023GLOBAL
Donât just target Gen Z, talk to them: SuperHeroes launches The Robins
6 months of intense preparation, research, and over a hundred interviews with candidates, we finally did it! We launched the Robins, a modern day Gen Z panel and collective.
Oct 11 | 2022NYC
Slash or Stash: the Recession-time Decision Helper
How do you cut your marketing budget without also cutting your hopes of growing your brand? SlashorStash.com is the recession-time decision helper. Get instant answers!
Jun 10 | 2026AMS
Gen Z doesnât date? Not true
Follow the raw, unscripted dating journeys of young singles with Hinge.
May 20 | 2026AMS
How to save the world from AI slop
SuperHeroes Amsterdam invited 15 frontrunners in AI and creativity to breakfast to share experiences, discuss challenges, and reflect on where things are heading.
Apr 22 | 2026NYC
Breaking news from the other side of the moon
Unexpected revelations from The Other Side of the Moon - our latest Made with Lenovo Yoga creator project...
Mar 27 | 2026NYC
Reversing the rules of nature with Netflix One Piece
When a global phenomenon returns, it canât just show up⊠it has to make an entrance.
Mar 02 | 2026NYC
Not Just Another Day: reimagining the skate film....
What if a normal skate day wasnât so normal? We paired three pro skaters with three AI-artists...
Feb 02 | 2026AMS
Gen Z Is Ghosting the Feed
Why the Internetâs Most Online Generation Is Logging Off in Plain Sight
Dec 15 | 2025AMS
Celebrating 750 Years of Love Stories
Celebrating Amsterdamâs 750th birthday with Hinge by turning the city into a special edition map with twelve iconic places and twelve real stories, each one a love poem to the city for its birthday.
Nov 11 | 2025NYC
What is really behind the Gen Z stare?
Whatâs up with the Gen Z stare? Are they ignoring you⊠or just internally buffering? In this newest episode of 'Made with Lenovo Yoga' x AMD, creators and AI artists team up to find out...
Nov 04 | 2025AMS
ANALOG JOY IN A DIGITAL WORLD: CELEBRATING HUMAN CRAFT
In an era where generative AI promises unlimited speed and scale, what truly differentiates a brand? What does creativity look like when every prompt promises perfection?
Oct 17 | 2025GLOBAL
GEN Z & CARS: MYTHS, MISFIRES, AND WHAT ACTUALLY MATTERS
Everyoneâs got an opinion about Gen Z and cars. But how many people have actually asked them? We did. Through The Robins - our network of Gen Z voices across Europe and the US
Sep 16 | 2025NYC
Now that's a patio!
Fresh new client alert! Here's the first work coming out of your NYC hideout for Verizon!
Aug 04 | 2025AMS
Turning AI into art with Weather on the Gogh
What started as a side project turned into an immersive weather platform that merges meteorological data, machine learning, and Vincent van Gogh's fine art to deliver the forecast...
Jul 17 | 2025NYC
THE ICON RETURNS: SQUID GAMES SEASON 3 LAUNCH!
We teamed up with Netflix on the global launch of the highly anticipated new season...
Jul 08 | 2025NYC
Imagine a world with no jobs, just Full Time Fun.
If AI takes the jobs, whatâs left for us? A world of very early retirement and fun. Check out this brand new Made with Lenovo Yoga x AMD campaign!
Jun 16 | 2025AMS
Every Hinge Success Story Has a Beginning
Every Hinge Success Story Has a Beginning From downloading the app to deleting it forever, every Hinge success story kicks off with one bold move
Jun 15 | 2025AMS
Truth, Emotion, and the Luxury That Endures
Chengcheng Li picks her Desert Island (luxury) Ads
May 16 | 2025AMS
Superheroes Crafts 90s-Inspired Campaign for Big2
From the album artwork to a city-wide outdoor campaign, merch drops and high-impact social assets
Apr 17 | 2025NYC
1 Webby Nomination, 1 Webby Honoree!!
Weâre beyond thrilled to announce that weâve been recognized at the 29th Annual Webby Awards!
Feb 26 | 2025NYC
Turning DOOH Ad Spaces into Art Spaces
When the city winds down, Gen Zâs creativity turns up. We turned heads all over Manhattan...
Feb 11 | 2025AMS
NEW CREATIVE FIREPOWER IN AMSTERDAM
SuperHeroes is strengthening its creative force with a new wave of talent.
Jan 08 | 2025AMS
Next Gen luxury marketing and the undeniable pull of âinterestingnessâ
Gen Z is transforming the face of luxury marketing, and according to Marieke Dekker at SuperHeroes, âinterestingnessâ is the currency that will win them over.
Dec 17 | 2024GLOBAL
Polaroid Celebrates the Chaos of Holiday Cheer
Our latest campaign with Polaroid, Imperfect Holidays, is an ode to the messy, funny, and downright chaotic moments that make the season unforgettable
Nov 14 | 2024AMS
How Gen Z and sensory marketing are transforming fashion
Luxury might be less about what you wear and more about the multisensory experience that comes with it, reflects SuperHeroes' Giorgia Amatemaggio in AdAge.
Nov 12 | 2024NYC
How Brands Are Grappling With Gen Z's Expectations Surrounding the 2024 US Election
Taking a stand or staying silent? We asked Gen Z how they expects brands to show up on social and political issues. SuperHeroes' Nikki Cohen shares her thoughts in MediaPost...
Oct 24 | 2024AMS
Oreoâs BIG News: More Cocoa, More WOW!
We turned Oreos' new recipe announcement into the biggest news in the Benelux.
Oct 19 | 2024GLOBAL
More than nostalgia: why Gen Z is turning to old tech
Is Gen Z craving a return to âdumb technology? Our very own Giorgia Amatemaggio is this week's Gen Z voice in AdAge.
Oct 08 | 2024GLOBAL
JIMMY expands with world-renowned AI artists
Thereâs still much to discover, but with every problem we solve, weâre creating more stunning, original, and leveled-up creative work for brands.
Sep 10 | 2024AMS
Cancel culture in the age of imperfection: can it be avoided?
MediaShotz - Feared and loathed by all, so-called cancel culture is the scourge of the social media world for people and brands, but can it be avoided?
Aug 16 | 2024NYC
Class is in session! We launched Digital Street Art School
For the past two years, weâve partnered with Lenovo Yoga and some incredibly talented mixed-reality creators to show off their mixed reality 3D capabilities. Now, weâre taking it a step further with the launch of the worldâs first Digital Street Art School!
Jul 18 | 2024NYC
AI FILMMAKERS UNLEASH THEIR CRAFT With Lenovo Yoga
Newest campaign from SuperHeroes features 7 films produced by AI Artists
Jun 02 | 2024GLOBAL
NEW CLIENT, NEW WORK! POLAROID AND SUPERHEROES WRITE LOVE LETTERS TO REAL LIFE
Capturing real life through creators' love letters to all of life's ups and downs.
May 01 | 2024AMS
FOOTBALL BRINGS PEOPLE TOGETHER
SuperHeroes partners with BIF All Stars for The Ultimate Match To Unite
Apr 19 | 2024NYC
Next stop?...your ear. We helped Netflix give NYC subway riders the trip of their lives
To generate buzz around the latest Netflix series, Parasyte: The Grey, we unleashed a larvae in the NYC subway to capture the eerie essence of the show and... 20 million organic views in just 4 days!
Mar 06 | 2024NYC
We gave Netflix the cutest traffic jam ever
We helped Netflix hype their new series, Avatar: The Last Airbender and win big on social.
Jan 01 | 2024GLOBAL
Pivot or Idle: Gen Z Wants Brands to Grow with Them in 2024.
A Gen Z reflection on the changes we are expecting to see this year from Gen Zers and Brands, by Giorgia Amatemaggio, Strategist at SuperHeroes.
Dec 10 | 2023AMS
#Tiktok-mademebuyit... Somewhere Else
By Marieke Dekker, Head of Strategy at SuperHeroes
Nov 10 | 2023NYC
Mr. Pickles Gin Arrives on the Scene with a âStupid Goodâ Campaign
Heads will turn and tails will wag. Thatâs the concept of the launch campaign for Mr. Pickles Pacific Northwest Gin which has named SuperHeroes AOR for the brand.
Nov 07 | 2023GLOBAL
AI and the late majority: a story with a happy ending?
Yes, AI is important. Unless you've been hiding under a rock for the past 12 months, you will have noticed the wave of AI in the workplace. It's kind of a big deal now, not that we can predict its entire impact (yet).
Oct 17 | 2023AMS
Decoding Gen Zâs online shopping behavior
Targeting Gen Z on social media is not an easy task.
Oct 09 | 2023NYC
Christmas comes early for Astrid & Miyu
Who said October is too early for a little holiday magic? Our digital street art studio JIMMY teamed up with Astrid & Miyu, bringing their iconic advent calendars to life.
Aug 24 | 2023NYC
Saving New York from Smelly Sidewalks⊠Introducing the Smell Stopper
New York City: Concrete jungle where dreams are made of⊠and where it smells horrendous, especially in the summer.
Aug 08 | 2023AMS
Zoning out? Stimorol gum and AI bring creators back on track
Zoning out during your tasks? SuperHeroes' brand new campaign for Mondelez marries chewing gum and AI to show young adults how the long lasting flavor of Stimorol Infinity / Max gum helps them stay focused.
Aug 04 | 2023NYC
Topps Celebrates Card Collectors
Thereâs a trading card category for every type of collector. To promote International Trading Card Day 2023th, Topps (part of Fanatics Collectibles) and SuperHeroes NYC are launching a US nationwide campaign that celebrates hobby shops and the collectors who love them.
Jun 27 | 2023AMS
Meet Flaco: the AI Creative Director Owl
An exciting new hire at SuperHeroes⊠Flaco is the worldâs first AI Creative Director Owl. Flacoâs first day featured a special appearance at the Cannes Festival of CreativityâŠ
Apr 20 | 2023AMS
The Robins offer insight on Gen Zâs complex relationship with AI
SuperHeroesâ brand new The Robins collective offers insight on Gen Zâs perspectives on the rise of AI.
Apr 18 | 2023NYC
Street Art Goes Digital for Global Lenovo Launch
Street art has been around for 50 years already⊠But have you ever met its younger sibling? Introducing: digital street art.
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