April 17 | 2011

Staatsloterij & Radio 538: the Orange Hammock Challenge

Can you imagine spending 5 days in a hammock, holding off dozens of Radio 538 listeners in a quest to win 1000 lottery tickets? Well, from 25 to 29 April the fight is on…

To promote its special Queensday Lottery Draw – Hollands’ infamous Queensday is coming up on April 30 -, the Nederlandse Staatsloterij (the dutch state lottery) invited SuperHeroes to concept a campaign on Radio 538’s Facebook page. In a small quest, fans of Radio 538 have an instant chance of winning a lottery ticket, but can also preregister for the 5-day hammock challenge.

The Q’day draw of the State Lottery by the way has an awesome jackpot prize: €10.000 per month, for the rest of your life… We like 🙂

Radio 538’s Facebook page

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