September 29 | 2013

Steady Feathers flying viral: LG G2


Have you ever heard of the vestibulo-ocular reflex of a chicken? It is a chicken’s amazing ability to keep its eye focused during movement. When LG asked us to promote its new flagship smartphone the G2 and its campaign theme ‘Learning from you’, we ran out to the chicken farm. And here it is: STEADY FEATHERS! Directed by Willem Gerritsen from and in close collaboration with Korean Krema Worldwide, we are taking our favorite chicken Lizzy to Hollywood fame…

Steady shots

Shot in documentary style, Steady Feathers tells the story of Dave and his chicken Lizzy. Dave is an Australian cameraman who’s always on the lookout for the best steady shot. He stumbled online upon a chicken’s amazing gaze stabilization, and decided to try it on his own. In an adrenaline fueled sequence of shots we see him taking the GALLUSCAM to the extreme…

Going viral…?

Over 100k views in the first 24hrs and overwhelming responses, that’s really promising. After the enormous success of So Real It’s Scary 1 and 2 we’re clucking with anticipation. Lizzy Power!

UPDATE: 2 million views in 5 days!

UPDATE 2: 4 million views in less than 4 weeks!! Cluck cluck :).

UPDATE 3: 5,5 million views in 8 weeks!!!


Credits – thanks y’all!:

Agency: SuperHeroes Amsterdam, Krema

Creative Directors: Rogier Vijverberg, Thijs Biersteker, Dylan Son

Art Director: Silje Lian

Creative strategist: Felipe Camera

Agency producer: Severien Jansen, Hattie Kim, Serena Choi

Production company:

Director: Willem Gerritsen DOP: Gabor Deak

Producer: Hein Scheffer, Anne de Ritter

Post-production: Justin Baker @ The Bakery, Fred Huergo

Music production: Massive Music

Audio post production: Jons @ Amp. Amsterdam

Client: LG Electronics Inc

Responsible at client: Cathy Choi, John Kwon

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