September 29 | 2013
Steady Feathers flying viral: LG G2
Have you ever heard of the vestibulo-ocular reflex of a chicken? It is a chicken’s amazing ability to keep its eye focused during movement. When LG asked us to promote its new flagship smartphone, the ‘G2’, and its campaign theme ‘Learning from you’, we ran out to the chicken farm. And here it is: ‘Steady Feathers’! Directed by Willem Gerritsen from Czar, we took our favorite chicken Lizzy to Hollywood fame…
Shot in documentary style, ‘Steady Feathers’ tells the story of Dave and his chicken Lizzy. Dave is an Australian cameraman who’s always on the lookout for the best steady shot. He stumbled online upon a chicken’s amazing gaze stabilization, and decided to try it on his own. In an adrenaline fuelled sequence of shots we see him taking the ‘Galluscam’ to the extreme…
Over 100k views in the first 24hrs and overwhelming responses, that’s really promising. After the enormous success of So Real It’s Scary 1 and 2 we’re clucking with anticipation. Lizzy Power!
UPDATE: 2 million views in 5 days!
UPDATE 2: 4 million views in less than 4 weeks!! Cluck cluck :).
UPDATE 3: 5,5 million views in 8 weeks!!!
Congrats and thanks y’all!
Client: LG Electronics Inc.
Responsible at client: Cathy Choi, John Kwon.
Agency: SuperHeroes Amsterdam.
Creative Directors: Rogier Vijverberg, Thijs Biersteker, Dylan Son.
Art Director: Silje Lian.
Creative strategist: Felipe Camera.
Agency producer: Severien Jansen, Hattie Kim, Serena Choi.
Production company: Czar.
Director: Willem Gerritsen DOP: Gabor Deak.
Producer: Hein Scheffer, Anne de Ritter.
Post-production: Justin Baker @ The Bakery, Fred Huergo.
Music production: Massive Music.
Audio post production: Jons, Amp Amsterdam.