November 22 | 2010

SuperHeroes at Adobe XL

SuperHeroes had the opportunity to be at the Adobe XL event. Organized once a year by Adobe, this is a one-day event where a whole lot (almost 4000!) of creatives gather to get inspired, share knowledge and just get together.

Highlights of the day included Roger Stighall & Daniel Ilic from North Kingdom presenting the work they did for the Swedish Armed Forces, a rather entertaining Photoshop lesson by Adobe’s Senior Creative Director, Russel Brown, an inside peek into Pixar studios by Shading Art Director Belinda van Valkenburg as well as an in depth view of Arabic Typography by Arabic Type extraordinaire Thomas Milo.

We were especially excited by Pixar’s presentation **top secret, no photos or videos allowed**, where we gained insight into the creation and development of Pixar’s well-loved animated productions such as Finding Nemo, Toy Story 3 and (my personal favorite) Ratatouille. It was impressive how much time was spent getting the details right, from getting the right colour and iridescence on Nemo to the texturing of the buildings of Paris in Ratatouille. Once again we find that the difference between something good and something amazing lies in the details. The dedication of Pixar’s teams to getting to know the subject matter the were working on impressed us greatly. For instance, the core team working on Finding Nemo had to learn how to dive so that they could observe fishes in their natural habitat.

We were especially jealous of Pixar’s studio, it really is a creative wonderland! Maybe we need to have a cereal bar too…

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