May 2 | 2019

SuperHeroes New York names Geoff Desreumaux as Head of Strategy



We named Geoff Desreumaux as Head of Strategy of our New York office!


Geoff joins our Williamsburg-based agency (currently working with brands such as Dubai Tourism, Sixt Rent a Car USA, Canon, and Akzo Nobel) after notably launching snapr, the first decentralized content creation platform for brands and agencies. Prior to this, Geoff served as social media director for Zimmerman in Florida, Head of Social for Lexis in London and Senior Strategist at Cheil UK. Geoff led strategy and content creation for brands such as Samsung, Virgin Mobile, Harley Davidson, Diet Coke, Beefeater, Chivas Whisky and retail powerhouses such as Office Depot, Michaels Craft stores, and The Body Shop.


Geoff is also the co-founder of We are Social Media (WeRSM), one of the world’s leading independent sources of digital marketing news and insight, covering social media marketing and the connected lifestyle. Recently, for the second year in a row, Geoff was named as one of the top social media influencers to follow in 2019.

‘We are in the business of capturing attention’, Geoff says. ‘Never before has it been so crucial to integrate media strategy, planning, and buying in creativity. And while all agencies know they must evolve, SuperHeroes is already there. Our post-advertising mindset is key in making our clients famous and growing their business.’


The New York office has seen steady growth since opening its doors in early 2016. The ongoing focus for the NYC office is to work with brands with a hunger for fresh creativity, plus to serve the agency’s global clients. New York was the first step in an ambitious expansion plan for the ten-year-old agency, which is focused on stateside growth in 2019. It also just established a satellite office in Singapore due to its large Asian client base.


Rob Zuurbier, partner and managing director, SuperHeroes New York:

“It remains our ambition to retain the entrepreneurial, creativity-driven spirit of an independent boutique agency, whilst creating work that speaks to people both stateside and globally. With Geoff’s help in shaping the New York office, we’re in an even better position to further service our clients in the forward-thinking ‘post-advertising’ world.’

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