May 1 | 2020

SuperHeroes wins global pitch for Lenovo YOGA!

In a time where Covid-19 rules the news, there’s also positive notes! After an extensive pitch, Lenovo has decided to partner up with SuperHeroes to win over a global audience for its flagship YOGA laptop series.

Tasked with establishing YOGA as the obvious choice in the premium laptop category, SuperHeroes will help build the YOGA brand to over 2 billion people in 11 markets, including North- and South America, Europe, China and India.

“ These are strange times, but luckily we’re already seeing good indications in Beijing that show we’re already starting to bounce back from this crisis. So it is important for us to continue the momentum. We really were looking for an agency that is entrepreneurial and has a global footprint, and we felt that SuperHeroes really understood our target audience. They gave us a campaign that is both disruptive and of this moment, and we’re confident that their approach will put YOGA in a position to find success,” says Archit Mardia – Lenovo’s Global Consumer Marketing Lead.

Turning YOGA into a Living Brand

In addition to disruptive creative, SuperHeroes aims to transform YOGA into a “living brand” with a powerful story, that engages consumers across all touch points as they travel on their path to purchase.

“We’re not just focusing on the messaging, but rather the full customer experience” says Rogier Vijverberg, Founder & Executive Creative Director at SuperHeroes.

In close collaboration with the YOGA brand team, we’re also adding fresh energy to the category, with surprising activations and exciting brand collabs.”

Mark your calendars, the campaign is set to launch in August 2020.



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