January 27 | 2015

The power of Chi

With enough will power, one can find anything.
Even the invisible.


ASUS approached us last year to develop a manifesto for the launch of a brand new 2-in-1 device: the ASUS Transformer Book Chi. In Taiwan and China everybody is very familiar with the meaning of Chi, but in the west it is not too well known.


We dove deep into Chi, this invisible energy. And we found it in China, in its most rural province: Hunan.


The film was shot with Revolver’s very talented director Seb Shueti  (never seen someone so delighted to witness the pure air and the rising mist every morning) and DOP Thomas Buelens.  Enchanted by breathtaking views – which were actually also used in the movie Avatar –  the whole crew was amazed by the serenity of the place.


At the CES in Las Vegas the ASUS Chi was launched on stage by ASUS’ chairman Jonney Shih.


Want to know something special? The SuperHeroes design team actually also developed the Chi logo which is now the global trademark of the 2-in-1 device. Awesomeness guys!


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