June 8 | 2010

The very last single of DI-RECT

CD-singles are getting extinct. Hell, with Spotify out there even CD-albums are running on their last legs. To not let the burial of a once great medium go by unnoticed, SuperHeroes and EMI fabricated DI-RECTS‘ very last single intro a special entry ticket for those who bought it…

Using pattern recognition and your webcam, the single’s cover was the entry ticket to an exclusive making-off of the video clip for ‘This is who we are’. The band’s guitar master Spike explains how it works… (sorry, in dutch…).

If you haven’t bought the single (what a shame), here’s some screenshots of how it worked:

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