The New World of Lassie

Dutch heritage rice brand Lassie is undergoing major changes. And at SuperHeroes we are happy to collaborate intensively in this change process. Packaging and logo design have been altered by Proud Design. Also involved in the change process are Doom & Dickson and Fronteer Strategy.

The new Lassie.nl is a first result of the sessions. We built the world of Lassie, which is still pretty closed but will open up soon. Explore it and among others, you’ll find lots of great new recipes.

More to follow soon!