February 11 | 2010
Interactive Pre-Rolls – Whitepaper
Fresh news today: we initiated a large scale research project on interactive prerolls. Together with Sanoma Digital, Metrixlab and Lassie. The press release will be sent in a few minutes.
We have very interesting findings: Among other things, the whitepaper shows that interactive prerolls performed 4 times better than standard ones on brand recall + top of mind and showed 8% click rates.