![Project Featured Image](https://hellosuperheroes.com:1337/uploads/Dec_22_2023_11_23_45_d995692380.gif)
NBA
Sin City turned Win City for NBA’s first ever In-Season Tournament.
Over 35 million organic views in just a few days, millions of engagements, and a call out by Shaq! Now that's how you build buzz in social.
![Project Full Image](https://hellosuperheroes.com:1337/uploads/Lebron_Trophy_d18968b242.jpg)
![Article Image](https://hellosuperheroes.com:1337/uploads/NBA_x_Jimmy_Truck_v1_d076d69518.gif)
NBA brings basketball to Vegas, we bring the fun
To hype up the NBA’s first ever In-Season Tournament, we took over Las Vegas with a series of mixed reality videos that leveraged iconic Las Vegas buildings and NBA assets to bring a slam dunk of creativity to Sin City.
Strat Tower became a sky high hoop, the Paris balloon transformed into an inflatable Wilson basketball, a giant trophy gets hauled past the iconic Vegas sign, and Lady Liberty trades in her torch for a spinning basketball.
![Frame 1 Image](https://hellosuperheroes.com:1337/uploads/NB_Ax_Jimmy_Strat_Skyhoop_f7724ed9ef.gif)
![Frame 2 Image](https://hellosuperheroes.com:1337/uploads/NBA_x_Jimmy_Lady_Liberty_10c0eab902.gif)
![Frame 3 Image](https://hellosuperheroes.com:1337/uploads/JIMMY_airballoon_1_86e5bb20e7.gif)
![Project Full Image](https://hellosuperheroes.com:1337/uploads/Comments_Overlapping_cfc2c70f75.gif)
![Article Image](https://hellosuperheroes.com:1337/uploads/celebrity_Tweet_1_1_0e7107ed7c.jpg)
HUGE SUCCESS IN NO TIME
The results were fantastic. In just a few days, the thumb-stopping videos earned an impressive +35M organic views and engagement rate of +7%. We even got a call out by Shaq!
Big thanks to Translation and our JIMMY artists for the amazing collaboration!
![Article Image](https://hellosuperheroes.com:1337/uploads/celebrity_Tweet_1_782d46a298.jpg)
Yum Cookies!
We use cookies to make your experience
less boring. Like when we put pineapple on our
freshly baked cookies.