Netflix
Breaking the Internet with a new form of social storytelling
What happens when your favorite series start to show up in real life settings? We're on an amazing track with Netflix USA, hyping new releases with a super fresh new form of social storytelling.
Avatar: The Last Airbender, Jurassic World: Chaos Theory, Bridgerton and Parasyte: The Grey… We've been giving Netflix releases thumb-stopping buzz and engagement with fans across social, earning massive amounts of attention. This earned-first strategy has already led to over 115 million earned media views, the equivalent of $4.5 million in media exposure. Pretty incredible isn't it?
Short form videos with big time buzz
We play on the passions the audience has for their favorite series and characters, with each campaign taking a show’s theme and bringing it to life. Combining real life settings and CGI elements, we construct storylines that feel both surreal and yet not totally unimaginable, because they relate to the context of the show.
An earned media approach
With so much content it's easy to blend in and get lost in the feed. Our approach of working with creators and ideating imaginative narratives resulted in record-breaking social content that entertained core fans and new global audiences. It showcases the power of not boring advertising... and it doesn't stop here: there's more to come!
"Taking risks yields great rewards…and tens of millions of impressions and tens of millions views and comments and reshares and engagement!?"
Jonathan Viola - Creative Marketing Netflix