Nike Air Max Dn’s are the latest iteration of the iconic Nike Air Max shoe, filled with pressurized air that moves through a dual chambered Air unit, the Dn’s are known for their trademarked Dynamic Air.

To launch the new Air Max and get Gen Zalpha buzzed about them, we partnered with our digital street art collective JIMMY - to put the Air Max Dn’s on the map in Paris.

At the heart of the activation was an unreal event called Dynamic Land. Together with Nike, we created a thumb-stopping social campaign that played into unreal encounters on the streets of Paris.

Working with next level digital street art talents @hati.hati.mas and @voidzto we teased out Dynamic Land using bizarre funfair aesthetics and unreal encounters.

With @hati.hati.mas we unleashed Nike branded bumper cars (that were also featured at Dynamic Land) onto the streets of Paris, zooming up and out of a metro entrance and onto the streets.

Then with @voidzto we created an out-of-this-world portal that spit out Dynamic Land tokens, bumper cars and more funfair prizes you could actually win at Dynamic Land. We put the portal on the side of Le Babcock, an abandoned warehouse, that was actually the real entrance to the event.

From the digital streets, our bumper cars took over Dynamic land.

As the curtains drew to a close on this unreal event, it's evident how the digital seamlessly transitioned into the physical realm. Through our collaboration with Nike, this event has been truly epic, with Dynamic Land serving as a energy-filled funfair, transformed under the influence of Dynamic Air.