Made with Lenovo Yoga
The Art of Making explores digital art and the creative process
We pulled back the curtain on the world of digital street art, offering exclusive access to the lives, minds, and creative processes of three trailblazing artists.
Giving Our Audience What They’ve Been Asking For
When we launched "Made With Lenovo Yoga" two years ago, it was all about showcasing how trailblazing creatives used the Lenovo Yoga to push the boundaries of digital street art.
The social-first campaign continues to resonate in a super successful way with our Gen Z audience, with its always-on approach and focus on authentic creativity. But there was one thing they wanted more of: the "how." Not just the finished masterpiece, but the messy, inspiring, and sometimes chaotic process behind it.
That’s where The Art of Making comes in—a fresh docu-series that dives deep into the artistry, struggles, and breakthroughs of three digital street artists as they create magic from scratch.
From Inspiration to Thumb-Stopping Creations
We traveled to Hamburg, Toronto, and New York to follow the journeys of @HatiHatiMas, @Camylbuena, and @Jennyjiang.
From blank canvas to final creation, the series captures how these artists pull inspiration from their surroundings and turn it into digital street art that stops you in your tracks. But it's not just about the art—it's about the process. We captured their challenges, the skills and the evolution of their craft along the way.
Keeping It Fresh for Gen Z
We knew that staying connected with our Gen Z audience meant more than just cool content. The tone had to be on point, and the storytelling had to be real. Every film in the series was crafted by a Gen Z crew, with talented director Iris Kim at the helm.
From subway tunnels to sprawling cityscapes, The Art of Making captures the raw, unfiltered creativity that’s driving digital street art to bold new heights.