NYC
Catalina Crunch
The Internet-curated TVC that got the whole world squawkin’...
To introduce Catalina Crunch, a new keto-friendly, zero-sugar-cereal, to a broader American audience, we made a TVC that got the whole world squawkin’.
People tend to think that if something is healthy, it can’t also be delicious. But then again, the world is filled with surprises…like your new neighbor who talks with seagulls.
CONNECTING DATA WITH CREATIVITY: COLLABORATION WITH SYSTEM1
To ensure the campaign would resonate well with the general population as well as health-conscious consumers, we did a deep dive into US market research, built the new brand strategy, and leveraged System1’s Test Your Ad platform to gauge how viewers felt about the creative throughout the development process.
