The first hours of a tiny human
Made with love in
Amsterdam
Maxi-Cosi
The First Ride
Over 50 million newborn babies have travelled home for the first time in Maxi-Cosi baby car seats. That first journey is an emotional ride that most people remember forever. To celebrate, Maxi-Cosi and SuperHeroes launched the new modular Coral baby car seat with a special campaign: three brand-new families were followed on their first ride home.
Brief
The new Maxi-Cosi Coral baby car seat not only looks stylish, but also takes into account parents’ needs and anxieties. Research showed that the weight of a baby car seat is the biggest frustration for parents. With the development of the Maxi-Cosi Coral, which has a removable soft carrier, Maxi-Cosi has been able to reduce the weight by more than 50%. On top of that, it enables parents to always carry their little ones close.
Thinking
A car seat is one of the first items you need when becoming a parent. It’s how you bring home your tiny human. On special moment like this, you want to be as close to your baby as possible.
Which happens to be one of the benefits of the Coral. We wanted to focus on this special moment. Because technical specs and innovations are cool, but it’s the emotional benefit that counts.
Idea
We followed 3 brand-new families on their first ride home with their baby. Resulting in engaging, documentary-like content that shows the benefits of the Coral in and proves that Maxi-Cosi knows what it’s really like to become a parent.
“The most beautiful ride home ever”
