AMS
Diesel
The art of color
We turned Diesel’s line of Fresh and Bright underpants into haute couture pieces of high fashion.
We partnered with artists Ben & Julia to create an over-the-top interactive art gallery elevating the colorful Diesel Fresh & Bright underwear collection to the world of modern art.
Results
The exhibition was featured on dozens of fashion blogs and is currently being shown offline as video art on display around the world. Most importantly it “Makes you want a pair of Diesel underwear!”
– Trend Hunter –
