BRIEF

Emma Motion is Europe’s first smart bed. For its launch campaign, Emma was looking to create a product-focused campaign that successfully shows off the Motion’s high-tech features. Effectively positioning it as the most advanced product on the market.

THINKING

After a long and tiring day, we all deserve a good night’s rest. But to do so, someone else needs to work: your mattress. With its advanced features the Emma Motion does all the hard work for you at night. It’s wired to always adapt and support you, ensuring you get the perfect night’s sleep.

IDEA
For Emma Motion’s debut campaign ‘The smart bed that works while you rest’ we chose a show, not tell approach. This was done by using vibrant projections over a revolving mattress as the night progresses. The result: a perfect coming together of art and technology.

The entire integrated campaign (which included 3D modelling, photo and video shoot, retail assets and an immersive website) was produced during COVID times. Meaning a great amount of agility, quick thinking and flexibility to make it a success.