To add some oomph, two gigantic silver soccer balls were stuck by our partner Prodject under NYC's High Line for some real-world theatrics. Our digital street art unit JIMMY and artist Hati.Hati.Mas then took the balls on a digital world excursion, popping up in places like the Arc de Triomphe and Rihanna's childhood home in Barbados.

Forget catwalks, these new shoes strutted directly into the internet-savvy crowd’s hearts and scored massive global PR buzz.