AMS
Kinki Kappers
Deal with it
A bold campaign that celebrates the rebellious spirit of Kinki Kappers, a Dutch chain of hair salons.
The TVC and social campaign leans into unabashed self-acceptance and authenticity, celebrating the people whose lifestyles defy cultural norms and expectations.
NATIONAL ATTENTION
The film resonated with the target group and beyond, even appeared on RTL Boulevard, one of Holland’s most popular prime time talk shows.