GLOBAL
Lenovo
For all of us
A global launch campaign for Lenovo Yoga that connects with their diverse audience on a more personal level.
We took Lenovo’s “Smarter Technology For All” philosophy as a starting point, and showed how Lenovo Yoga is actually designed with all our human traits in mind. Good and bad, strengths and flaws. After all, we’re the species that can send rockets to mars but still forget our passwords. Lenovo Yoga is for all of us.
WE KEPT IT REAL, AND OUR AUDIENCE LOVED IT
The campaign helped Lenovo Yoga earn a 3.4% increase in awareness in their focus markets, 60% increase in positive brand mentions on social, and 25% increase in search volume. Awesome results for a highly competitive category.