GLOBAL
Lenovo
Just be you
Gen Z isn’t just one thing, and the Lenovo Yoga Slim isn’t either. It gives you the power to “Just Be You”.
GenZers and Millennials are eclectic mixers, curators and masters of blending. We used this observation as the starting point of “Just Be You”: Lenovo’s new global campaign
We developed the strategy and made the global launch film for Lenovo’s new line of Yoga Slim laptops focusing on Gen Z’s love of combining interests and passions.
From North America and Brazil, to India, Europe and Southeast Asia, the campaign went live in over 15 markets around the world.
