Lenovo Yoga
Taking over the world with digital street art, Made with Lenovo Yoga
To highlight the 3D power of the Lenovo Yoga Pro, we turned the whole world into one big canvas, and won the BIG Awards' Best Influencer Campaign US 2023.
Did you know street art turned 50 this year? Staying true to Gen Z's desire to rewrite the rules, we invited 3D creators on TikTok, Instagram and YouTube to create their version of digital street art using the Lenovo Yoga.
The physics-defying digital street art content was seen by over 250 million people and generated over 1.5 million likes, comments and shares. An effective campaign that helped the newly-launched Yoga sell out within a week on Lenovo.com.
RESULTS
This new brand love translated to sales as well, increasing brand awareness by 6%, consideration by 4%, and despite the overall market shrinking by 6% we actually increased sales by 27%. Amazing numbers which lead to an 11% increase of revenue. Globally, in all geos.
MENTORING THE NEXT GENERATION OF CREATORS
Sure, many social creators just dance or post silly memes, but there’s a growing community of highly-skilled creators that young people really look up to. We help them see that making their dreams come true is possible.
To inspire up and coming creators, we organized ‘digital art school’, a mentorship program that connected the newest generation of creators with our campaign pros, helping them level up their skills.