Lenovo Tabwear
Going out is the new staying in
Tablets are great for me-time. You know, those moments of chill time on the couch, scrolling and watching your favorite series. But why only use your tablet at home, when going out is the new staying in?
INTRODUCING LENOVO TAB WEAR
Collaborating with three revolutionary designers RANRA, Maium, and KitWan Studios, we present three innovative jackets—featuring a noise-canceling hoodie, an inflatable hammock jacket, and a hyper-customizable techno armor—for on-the-go tablet enjoyment, shielding you for uninterrupted me-time.
STIRRING UP GLOBAL BUZZ
The goal of this project? To connect me-time to Lenovo Tablets by creating buzz around the brand. And we sure did. From WIRED to Hypebeast to Fast Company, Lenovo Tabwear got the world talking.
A HYPERFOCUS ANORAK WITH AN ISOLATION HOOD
This waterproof jacket redefines functional fashion, featuring an integrated tablet harness & carry bag with a noise and light canceling hoodie creating an immersive cinematic experience for your Lenovo tablet anytime, anywhere.
MODULAR TECHNO-ARMOR FOR ON-THE-GO-ME-TIME
This jacket's extreme customization includes a detachable blanket, hoodie, and a Lenovo tablet holder with a weight distribution harness for me-time comfort. It also transforms into a backpack for added outfit customization.
A COCOON HAMMOCK DISGUISED IN AN INFLATABLE PONCHO
An inflatable poncho that can transform into a hammock, this jacket creates the ultimate comfortable cocoon, allowing the wearer to enjoy uninterrupted me-time on their Lenovo tablet in any environment.
