Lenovo
The Mix Masters
An engaging social launch of Lenovo’s new Yoga Slim Laptop that tapped into Gen Z’s love mixing passions and interests, and connected with our “Just Be You” campaign theme.
MEET THE MIX MASTERS
Gen Z isn’t just one thing, and the Lenovo Slim isn’t either. It gives you the power to “Just Be You”.
To demonstrate the creative versatility and our “Just Be You” campaign theme, we challenged some of the internet’s hottest creators to team up and mix their many passions using the Lenovo Yoga Slim. We called them the MIX MASTERS, and they joined us for a live event to reveal and discuss their creative projects.
OUR MIX MASTERS CONTENT
NEARLY BROKE TIKTOK
This wasn’t another boring tech event listing off new laptop features. We put on a show which was live streamed to all of Lenovo’s social channels. We also used it to kick off a tiktok challenge #lenovojustbeyou which generated billions of views, and inspired TikTokkers to use their own creativity as well.
