GLOBAL
Lenovo Yoga
The TikTok Sitcom
TikTok isn’t just for dancing, it’s also for making the first-ever TikTok sitcom, and earning tons of brand love for the Lenovo Yoga laptop.
Starring TikTok acting challenge Queen Eliana Ghen, and with no media budget to boost, we squeezed every ounce of creativity out of the platform’s native features. The idea generated tons of attention and quickly racked up thousands of duets.
Is it advertising? Not really.
Does it create brand love?
Oh yeah.
After we received all the entries, we edited a final 3-minute episode with the best TikTok duets to become the one and only TikTok Sitcom. The reactions were overwhelmingly positive. Nearly 7 million organic views and almost 800 thousand likes!
(and yes, we won whole bunch of awards for it as well)
