AMS
LG
Making a new cordless vacuum the best gift ever
We crashed kids’ birthday parties to launch a campaign for LG’s CordZero vacuum cleaner.
Is LG’s stylish new cordless vacuum cleaner the best gift ever? We added it to the gift piles of a few birthday parties to find out.
RESULTS
The Best Gift Ever’ launch film was an instant success, quickly earning over 6 million views. The film was translated to a 30-second TV commercial, to a cinema film and to many in-store outlets.