
LG
Steady feathers
We used a chicken named Lizzie to introduce the new LG G2.
Back in 2013, LG asked us to promote its new flagship smartphone, the ‘G2’, and we came up with this ‘Steady Feathers’ film. Based on the chickens' ‘vestibulo-ocular reflex’ (an amazing ability to keep their eyes focused during movement), we took our favorite chicken Lizzie to Hollywood fame…


Shot in documentary style, ‘Steady Feathers’ tells the story of Dave and his chicken Lizzie. Dave is an Australian cameraman who’s always on the lookout for the best steady shot. He stumbled online upon a chicken’s amazing gaze stabilization, and decided to try it on his own. In an adrenaline fuelled sequence of shots we see him taking his ‘Galluscam’ to the extreme…
When we first launched, we were super proud of reaching 5,5M views in 2 months. But the internet has changed, and somehow this film has been making the rounds, earning 46M views, 2,7M likes, 790K shares, 15,7K comments… In only 6 days.


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