AMS
Maxi-Cosi
The first ride
We launched Coral, Maxi-Cosi’s new infant car seat by focusing on that very special first time you’ll use it.
In a documentary approach, we followed 3 brand-new families on their first ride home from the hospital with their baby. Instead of highlighting the tech and innovation, we focussed on the much more powerful emotional benefit, showing Maxi Cosi understands all the emotions and anxiety of being a new parent.
