NYC
MTV
Single AF cupidbot
MTV Global wanted a campaign with a strong digital presence to attract and engage a millennial audience around their new dating show Single AF.
The show features an off-camera character named Cupid who helps set up dates, offers encouragement, and directs the cast where to go to help them find love. We decided to tease the MTV audience into engaging with Cupid directly. If ever there was a perfect opportunity to make a chatbot, this was it.
THE RESULTS
Cupid Bot is localized in four languages (English, Dutch, Spanish and Brazilian Portuguese), and people in 29 countries across 6 continents have engaged with the bot.