AMS
Netflix
Sex Education
To introduce Netflix’s racy Sex Education series, we proved why it’s a show you don’t want to watch with your parents.
What's worse than teenagers and their parents watching Sex Education... together? You can imagine the awkwardness, but you could also see the data. We hooked up some teenagers to a series of sensors, measuring their real time heart rate and emotional response. How would they respond? We just had to wait…
RESULTS
Focusing initially on a Dutch audience, the social series quickly gathered over a million views on Facebook and Instagram and went viral globally immediately after. Netflix’s Sex Education became an instant hit.