POLAROID
Bringing the real to Polaroid
Capturing the messy, the unpolished, the human life of creators across the globe.
The only way to talk to Gen Z is to speak their language, and their language is authenticity.
POLAROID BRINGS THE CAMERA, WE BRING THE REAL.
To launch the Polaroid Go, the brand's smallest instant camera - portable and wearable to capture all of real life’s moments on the go - we spoke to Gen Z through their much loved creators on TikTok.
Through our Gen Z research panel THE ROBINS, we discovered that real life for Gen Z is unpolished, messy, unique and human. Tired of the constant perfectionism, we took the opposite route.
We asked our creators to show the real stuff, because it’s that real stuff, that pain in the ass stuff, that our audience can relate to.
Screw perfection! Hello views!
From ballet dancers to singers and world travelers, ten creators captured moments in their life and took their audiences on a visual journey that wasn’t all perfect moments and sunshine.
Journeys of discovery through hardships, specific and unique to each creator - the raw moments that led to something beautiful, the ups and downs of life. Things any Gen Z’er, hell any person, could actually relate to.
These visual journeys were all documented with the Polaroid Go.