Emojis to the rescue

Made with love in

New York

UNHCR

Refugee Emojis

BRIEF

For the US market, we needed to raise awareness and spark dialogue around the daily struggles faced by the Syrian refugees.

THINKING

The Refugee Emojis keyboard was initially a SuperHeroes initiative, created for Doctors Without Borders in several European countries. Downloading was donating, so we gave people the easiest tool to contribute. USA for UNHCR approached us for an adapted version and campaign for the US market, putting focus on all those powerful human stories.

 

RESULTS

The debate raised again, as major medias picked up the initiative, turning the refugees topic into a hot one again.

“Extraordinary Emoji response”

- FWA -

“Great campaign to share”

- Il ├ętait une pub -