Emojis to the rescue
Made with love in
New York
UNHCR
Refugee Emojis
BRIEF
For the US market, we needed to raise awareness and spark dialogue around the daily struggles faced by the Syrian refugees.
THINKING
The Refugee Emojis keyboard was initially a SuperHeroes initiative, created for Doctors Without Borders in several European countries. Downloading was donating, so we gave people the easiest tool to contribute. USA for UNHCR approached us for an adapted version and campaign for the US market, putting focus on all those powerful human stories.
RESULTS
The debate raised again, as major medias picked up the initiative, turning the refugees topic into a hot one again.
“Extraordinary Emoji response”
- FWA -
“Great campaign to share”
- Il était une pub -
