NYC
Setapp
Take the shortcut
We introduced Setapp, a convenient Mac app subscription service, by connecting to people’s love of all things easy.
People love easy. So we gave it to them. Our multi-channel campaign brought easy shortcuts many of life’s frustrating moments. We even took to the skies with a drone and enticed fisherman with a fresh caught shortcut.
RESULTS
The brand promise of “taking the shortcut” was embraced and helped skyrocketing trial subscriptions. Product awareness went up from only 40% to a booming 66%.