The show you don't watch with your parents

Made with love in

Amsterdam

Sex Education

BRIEF

Netflix launched its new Netflix Original Sex Education. A show about… sex. And teenagers. And it needed to be launched in the Netherlands to a whole generation of digital natives. But how to grab their attention?

THINKING

The sex scenes in Sex Education are pretty explicit. Even though times are changing, and talking about sex is not taboo, Sex Education remains one of those Netflix shows you’d rather not watch with your parents. So we did exactly that.

THE IDEA

We invited a series of teenagers and parents to watch the show together. The teens were hooked up to a number of meters, measuring heart rate and emotional response. How would they respond? We just had to wait…

Awkward? Yes.

RESULTS

Focusing on a Dutch audience, the social series quickly gathered over a million views on Facebook and Instagram. Sex Education became an instant hit.