Suck at love? We built a love robot to help.
Made with love in
New York
MTV
Single AF CupidBot
BRIEF
MTV Global wanted a campaign with a strong digital presence to attract and engage a millennial audience around their new dating show Single AF.
THINKING
The show features an off-camera character named Cupid who helps set up dates, offers encouragement, and directs the cast where to go to help them find love. We decided to tease the MTV audience into engaging with Cupid directly. If ever there was a perfect opportunity to make a chatbot, this was it.
RESULTS
Cupid Bot is localized in four languages (English, Dutch, Spanish and Brazilian Portuguese), and as of January 2018, people in 29 countries across 6 continents have engaged with the bot.
