Can men multitask?

Made with love in

Amsterdam

LG

So Viral it’s Scary

BRIEF

Maintain LG’s position in the spotlight, of being market leader in IPS monitors, this time focusing on the screens’ multitasking capabilities.

THINKING

Universally known is that men can’t multitask. This was our starting point, a new fresh take on the hugely successful So Real it’s Scary series.

RESULT

The film has received over 6 million views – another success story in our LG viral series, ’So Real It’s Scary.’