Extreme image stabilisation
Made with love in
Amsterdam
LG
Steady Feathers
BRIEF
Tell the world about the LG G2 smartphone’s Optical Image Stabilisation technology. The communication was required to support their overarching brand message, that their innovations are inspired by ’Learning from You’.
THINKING
Why use anything but a chicken to show the optical stabilisation feature of the LG G2?! When you meet Lizzie, you’ll agree.
IDEA
Optical Image Stabilisation technology. Sounds boring, right? Well not if you involve a chicken. Their vestibulo-ocular reflex – the ability to keep their eyes focused during movement – is amazing. We took chicken Lizzy to the extreme to present the OIS technique of the camera of the G2.
RESULTS
6 million YouTube views and counting. We may have also created the first famous online chicken.
“LG has found a hilarious alternative to technical jargon”
