Stimorol
Hacking influencer content to hype gum
How do you grow interest in a category that’s lost relevance? Simple, AI and influencers.
Stimorol Infinity/Max is the longer lasting gum that helps you zone in, to prove this to Gen Z we hacked their favorite influencers content.
Zoning Out with TikTok & Instagram Influencers
We partnered with six social Tiktok & Instagram creators (within subcultures: makeup, gaming and music) asking them to create a very normal video to reel-in their audience and then… zone out right in the middle, at the least expected moment.
We created their zoned out worlds through AI (Runway Gen-2), creating consistent and humorous, yet oddly distorted and recognisable style across all influencers. When they zoned in again, Stimorol was there to help them stay on task and finish their normal content. Let’s call it an ad within content. Smart.
RESULTS
Our campaign smashed expectations, with super positive sentiment and drive to sales. Not only that, we picked up some awards along the way.