We hypnotized the full cast... to be 5-year old again
Made with love in
The magic of Christmas
To generate excitement for the Diesel Christmas gift selection.
Christmas is a time of increasingly obscene over-commercialization and brand brainwashing, so it was our duty to remind people of the true joy of the holidays again – through a little mind control of our own. Oh, the irony.
Cumulatively the campaign reached a total number of 4.9 million people online without any media support. The supporting website has also already won 7 web content awards.