TikTok isn’t just for dancing
Made with love in
Amsterdam | New York
The TikTok Sitcom
TikTok isn’t just for dancing. Together with #actingchallenge queen Eliana Ghen we premiered the platform’s first-ever sitcom. TikTok loved it. Lenovo and Intel too: 7 million organic views, 700K likes, 5K incredibly positive comments and two Webby Awards with 0 dollars spent on media.
EVER WONDER WHAT A SITCOM WOULD LOOK LIKE IN THE ERA OF TIKTOK?
To introduce the new Lenovo YOGA laptop and spread brand love with our young audience, we created The TikTok Sitcom, the first-ever. Starring TikTok acting challenge Queen Eliana Ghen, and with no media budget to boost, we squeezed every ounce of creativity out of the platform’s native features. The idea generated tons of attention and quickly racked up thousands of Duets.
Launched during Thanksgiving, the story followed the classic sitcom structure and dramatized a woman’s attempt to get home for the holidays despite increasing airline restrictions, and a power-hungry ticket agent.
We also enhanced the reach by including some other popular TikTok faces like @kallmekris, @brodywellmaker and @tiktokbrownchick, and of course the YOGA.
THE CREATIVITY WAS AMAZING!
After we received all the entries, we edited a final 3-minute episode with the best TikTok Duets to become the one and only TikTok Sitcom.
Is it advertising? Not really. Does it create brand love? Oh yeah.
The reactions were overwhelmingly positive. Nearly 7 million organic views and almost 800 thousand likes.
The TikTok Sitcom not only engaged our hard-to-reach audience in big numbers but also created a brand experience that took TikTok into uncharted creative territory.
It was awarded with two Webby Awards and a number of shortlists and nominations in awards shows around the world.