The first Instagram generated font
Made with love in
Amsterdam
36 days of type
Type to Design
BRIEF
Creating a new typeface is one of the most difficult but rewarding disciplines in a designer’s world. In this project we promoted “36 Days of Type”, to highlight the thousands of kick-ass designs that were submitted.
THINKING
“36 Days of Type” was an Instagram art project that we found amazing so we looked for a playful interface to highlight all the designs. We created typetodesign.com, a site that creates a randomly generated font using all the characters designed for “36 Days of Type”. It turned into a very addictive app, allowing everyone to create their own pieces of art.
RESULTS
Did you know typing your name is the new selfie? Over 200.000 people visited the site and created their own designs. With zero media budget, we reached millions of people across social media all over the globe. The site was featured on hundreds of design blogs, including Wired.com, TheNextWeb, Hypebeast and so on. Plus we got an AWWWards Site of the day. Niceness!
“It’s like the Instagram version of making ransom notes”
- WIRED.COM -
