AMS
Vita Coco
The world’s most achievable resolution
Most resolutions fail because they’re too ambitious. Vita Coco is a good habit that’s easy to form because it tastes great. Let it be your new year’s resolution.
We built the retail and social campaign around the insight that it’s easier to form a good habit by starting small, and Vita Coco is healthy and delicious making it that easy first step that leads to other healthy choices.
MAKING IT TOO EASY TO FAIL
To really help people crush their Vita Coco resolution, we built a custom coconut ordering button that instantly places your Vita Coco delivery order. Want more Coco? Smash that button!