When it comes to fashion, Dutchmen like to play it safe. There’s a famous Dutch saying  “Doe maar normaal, dan doe je al gek genoeg.” which basically means “just be normal, that’s already crazy enough”. We played on this cultural truth and invited people to ”Be Extranormaal”.

Zalando “Be Extranormaal” encourages Dutchmen to embrace who they truly are. It’s a fashion campaign that brings the most stylish fashion of Zalando to the most ordinary places in The Netherlands. Why not look your sharpest while mowing the lawn?