Nothing Fake About It
ThunderBolt Tuesdays is back with a bang. On March 19th we launched another installment of our buzzing event filled with maximum energy and innovation, this time we dived deep into the dynamic world of mixed reality art, where imagination meets technology.
As we grapple with questions of authenticity and attention in an increasingly virtual world, mixed reality emerges as a beacon of creativity, offering limitless unexplored potential for brands.
THE HEROES
One of the standout moments of the event was the panel discussion - led by our Head of Strategy Marieke Dekker - around groundbreaking collaborations, such as the partnership between Lenovo and our creative Jimmy community.
The multiyear running Lenovo Yoga campaign not only captivates audiences with its immersive mixed reality content, but also delivers staggering sales growth results, underscoring the transformative power of brand collaborations in the digital sphere.
Archit Mardia - Global Brand & Product Strategy Leader at Lenovo - shared there is more to come and that Made with Lenovo Yoga is having big impact across the organization, which gives freedom to the creators to move boundaries in the content. Read the case study here.
Renowned digital street artist @Hati.hati.mas, also joined the panel to share his experiences and insights, emphasizing the importance of artistic freedom in driving innovation and authenticity in digital artistry. With their diverse backgrounds and global reach, these creators continue to push the boundaries of creativity, captivating audiences across platforms like TikTok, Instagram, and YouTube.
Another compelling case study presented was the Netflix Avatar campaign, which garnered a jaw-dropping 75 million views within a mere 14 days of its launch. This staggering success further underscores the immense potential of mixed reality storytelling to captivate and engage audiences on a massive scale.
As the event drew to a close, Creative Director Craig Miles reflected on looking ahead and how the future of mixed reality art is super bright, with advancements in AI and digital technology promising even more immersive and interactive experiences. From integrating AI in art production to exploring new avenues of digital advertising, the possibilities are limitless.
Will you join the street art revolution?
This event served as a powerful testament to the transformative potential of mixed reality art, igniting a revolution in storytelling that transcends boundaries and captivates audiences worldwide. As we continue to explore the ever-expanding horizons of digital creativity, one thing remains clear: the future belongs to those who dare to dream, innovate, and create without limits. Will you join us?